Luisa Hogan is the founder of Vermelho Consulting, Co-Founder of award winning Whisper & Thread and is a Leadership Resilience Strategist specialising in helping leaders redefine strength as steadiness, not strain.
After leading an organisation through its closure and spending years guiding teams through complex change, Luisa noticed a troubling pattern: strong leaders were burning out under the pressure to simply endure. From that realisation came her keynote, “Steady Is the New Strong,” a powerful message redefining resilience as steadiness, not strain, and guiding leaders toward sustainable performance and grounded confidence.
She is the Author of The Mindset Fitness Workout: Be Fit For Success Without Burning Out and draws both psychology and practical leadership experience to help audiences:
• Shift from reacting and over-performing to pausing and choosing deliberate action.
• Redefine resilience as regulation and steadiness, not endurance.
• Build teams that remain composed, connected, and effective through uncertainty.
Known for her calm authority, intelligent storytelling, and grounded delivery, Luisa’s sessions move beyond motivation- they build capability. Her work has influenced executives, emerging leaders, and entrepreneurs who want to lead with clarity and composure, even when everything around them is in flux.
